$10,000 eCPM's sound unbelievable. They're not. There is a seismic shift happening in online data collection. In this "war-on-cookies" era, your hyper-targeted audience is a gold mine.
You just need to know how to extract it.
* Sorry, another "AI" acronym.
There are plenty of digital ad networks that ineffectively monetize audiences.
Problem is, no one likes to be forced to watch 30-second TV commercials... and rewarded videos and banners pay next to nothing.
Market surveys are more engaging and pay much better.
But who wants to take 20-minute surveys on a mobile device, let alone answer a slew of invasive questions over and over? Online surveys are awful — epically so — especially on mobile.
What if there was a way to create a short 4-8 second, engaging experience consistent with your editorial mission...
... that rewarded you like a digital ad... but paid you at market intelligence rates... that is, about 100x's better performance than you see today?
That's called Audience Intelligence...
... and it's how publishers — not Google or Meta — win this time around.
Traditional Market Research, with its unreliable online panels… and Market Intelligence, with its high cost and slow turn-around… don't work in a modern, mobile world.
With your hyper-focused audience, you now are in the poll position to take advantage of this.
Corporate researchers will pay a fortune to gather authentic, first-party insights, which they absolutely must have to make intelligent business decisions.
So, we give you the technology to monetize your audience and win this time. A self-service, scalable technology platform that allows your advertisers to pay you to poll your audience.
One question only. No invasive "pre-qualifying" questions. Always able to bypass. Think highest paying ad unit in the industry.
It's like your own Google AdWords for connecting your advertisers to your audience...
... except the monetization unit is relevant, interesting, and engaging. : )
And, btw, there is no cost involved. (We make our money on the backend.)
Zero-Party Data. The holy grail in the privacy-regulation wars. It's all about using technology that unlocks first-party readers and hyper-targeting... i.e., asking relevant questions to authentic people who are on your site or app because they love your content. Market researchers — also your customers — can't ask for a more valuable survey audience.
And that's the very reason why a TinySurvey commands a premium for you.
And expands your revenues.
And delights your audience.
In the time it takes to ignore a banner ad, a reader can engage by answering a single, relevant TinySurvey. Banner ads pay you pennies. Market Intelligence pays you tens of dollars per complete. When you do the math across 1,000 impressions, the results go vertical. Welcome to the Audience Intelligence Economy. :)
1. We respect your audience's time. So a TinySurvey only has one question. 4-8 seconds tops. About the same time as a small, non-distracting ad unit. Traditional worries of "interruption, distraction, inattentiveness, and question fatigue" are non-factors.
2. We respect your audience's choice. Don't like a question? Worried about privacy? Simply answer, "Prefer not to say." There is literally zero pressure to be dishonest. Yet another reason why our conversions are off-the-charts.
3. We respect your audience's interests. Questions are always relevant, because they're created by researchers that you already trust... the same researchers that already highly value your audience.
TinySurveys are a new way to monetize an audience.
They blend the automated power of digital ad networks... with the amazing potential of market intelligence... to create a new ad unit... that feels more like a new content unit... and a new way to engage your reader.
Even better, it's complementary with your current digital ad sales efforts... and since it's a network you plug into, requires no programming or operating effort on your part.
Bottomline: Your bottomline. Material additional revenues from your valuable, targeted audience. "Found money" just waiting to be found. : )
Question 1: What are we doing and what are TinySurveys?
We're the first company to create a Google AdWords-like product for Market Intelligence. Only, this time around, it doesn't have Google's name on it... it has your name... your brand... this is your programmatic network... this is a way for you to extend your revenues by offering your advertisers and sponsors a way to poll your audience... you make the lion share from it... and because it's self-service, there are no costs to you to operate.
The real innovation here? That we've invented a new digital ad type that's sold on this network... based on companies wanting to buy Market Intelligence from your audience.
Question 2: Why is that important?
Because the eCPMs for Market Intelligence are up to 100x those of digital ads. Companies simply pay a fortune for market intelligence.
Question 3: Why is that true?
Because Market Intelligence and digital advertising are two separate things... digital ads help promote something... while market intelligence is cheap insurance for not making really costly product and marketing mistakes... that's why companies pay so much more for market research.
Question 4: Why are TinySurveys different from other online surveys?
Night and day different for two reasons:
First is your audience. It's incredibly valuable. You have real people in your audience, that really want to read your content. Your audience is organic... it's completely authentic. All other online survey companies have inorganic audiences, they're filled with mercenaries only taking surveys to get paid literally just about 25 cents. Completely inauthentic.
There's just no comparison in audience quality, especially to companies paying a premium to get real customer insights.
Second is our innovative format. It's completely unique. One question. No more than eight seconds to complete. That's formatted to look like your content... and is based on your content... so it doesn't look like a distracting ad, rather, it looks just like your content... so it's engaging, just like your content.
Question 5: Prove that TinySurveys are different from other online surveys?
Easy. Most online surveys only convert at about 1%. TinySurveys conversion is through the roof at over 10x that figure.
Question 6: Why is that important?
Well, speed kills. Because our conversions are dramatically higher, we get results much faster. We simply make you more money with less involvement.
And finally Question 7: How much does this all cost?
Nothing. We make our money on the backend, so we don't succeed unless you succeed. :)
The truth is: Traditional online market surveys are completely unreliable. There, the cat's out of the bag.
Why is simple: Survey takers are qualified with a dozen or more “pre-qualification” questions. But survey takers do not like pre-qualification questions...
... they're considered invasive and many fear privacy issues.
So online survey takers simply give false answers.
Think about it — you probably don't always feel comfortable answering private questions online, either.
That's why we've taken a radically different approach: We forego ineffective pre-qualification questions to create more reliable research results.
How does this work? Audience-Verified Authenticity
❶ Your audience is already first-party and hyper-targeted... which means all the important things a researcher would have filtered for are already baked in.
❷ If further segmentation is necessary, it's more reliable to directly ask in-question qualifiers... because the qualifier is viewed in context to the main survey question, which puts the survey-taker in control of what it's being used for.
The Result? Less prying, less "spying," more engagement, greater audience trust and authenticity, fresher data, and faster results...
... mean dramatically better monetization for you.
This "tiny" approach may be the most powerful concept in online audience monetization.
It's exactly what mobile audiences have been waiting for. : )
We appreciate your interest. If you wish to participate in a pilot, please email TinySurveys@BigHeartTrivia.org
3. We respect your audience's interests. Questions are always relevant, because they're created by researchers that you already trust... the same researchers that already highly value your audience.
Bottomline: Your bottomline. Material additional revenues from your valuable, targeted audience. "Found money" just waiting to be found. : )