The Very Best Way To
Monetize Your Digital Audience

(Hint For Publishers:
1-Question Audience Insights
Pay A BIG Premium)

Six Surveys Overview

The Future of Audience Monetization:  Privacy. Respect. And Market Research.

Sounds contrary. But it's not. In this privacy-first era, your targeted audience is now your most valuable digital asset.

$1,000 eCPMs sound unbelievable. But not in the Market Research world — where corporations pay a premium to reach authentic audiences... like yours.

About TinySurveys  (from our founder)
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The Problem With Digital Ads

Let's be honest: People aren't crazy about TV commercials and ad clutter. That's why digital ads pay so little.

Traditional surveys pay better, but a 20-minute survey on a mobile? No thank you.

What if your advertiser could ask a single-question opinion that enhanced your editorial...

... but took no content space... and paid about 100x better than a digital ad?

That's TinySurveys™ — and they're game changing.

Starbucks TinySurvey
Ben & Jerry's TinySurvey

1-Question Insights:
Our “Tiny” Solution

Here it is:  A tech platform... with your branding... that you share with your advertisers & sponsors... that lets them know they can now poll your audience... and pays a premium over digital ads. Simple as that.

We've re-invented Market Intelligence for a mobile and privacy-first world. We had to. Traditional research doesn't work, especially knowing survey panels are universally unreliable (the industry's dirty little secret).

So we created TinySurveys™. A 1-question insight. 4-8 seconds. No invasive "pre-qual" questions. Relevant. Able to skip, so no arm twisting. Absolutely anonymous. Absolutely trustworthy. Opposite of the rest of the industry. Mobile perfection.

Like Google AdWords... but for Market Research  (which pays more. :)

NVIDIA TinySurvey

Why It's Special

Zero-Party Data. The holy grail in privacy-regulation.

Turns out people like to share a quick, anonymous opinion...

... on topics they're interested in...

... with information sources they trust.

This dynamic is the very reason why TinySurveys™ convert at 10x-20x the industry average.

Ferrari TinySurvey

How It's Different

1Respect for time. Only one question. 4-8 seconds tops. Traditional worries of "interruption, distraction, inattention, and question fatigue" are non-factors.

2Respect for choice. Don't like a question? Worried about privacy? Simply answer, "Prefer not to say." There's zero pressure to answer dishonestly. Yet another reason why our conversions are off-the-charts.

3Respect for interests. Questions are relevant, created by advertisers you already trust and who already value your audience.

VRBO TinySurvey

What's Important

TinySurveys are a new way to monetize an audience.

Blending the power of an automated ad network... with the premium eCPMs of market intelligence... to create a new monetization unit... that feels more like a new editorial unit... and a new way to engage your reader.

Even better, it's complementary with your current ad sales efforts... and since it's a 'plug & play' network, requires no programming or operating effort on your part.

Bottom line: Expanding your bottom line.  :)

Expanding Your Revenues: A Conversation

+ Revenues →Revenues ←
+ Question 1:   What are TinySurveys™?

We're the first company to create a Google AdWords-like product — called TinySurveys™ — for Market Intelligence.

Only, this time around, it doesn't have Google's name on it... it has your name... your brand... this is your programmatic network... this is a way for you to extend your revenues by offering your advertisers and sponsors a way to poll your audience. You make a 70% revenue share — the lion share — and the highest in market research. And because it's self-service, there are no costs to you to operate, we handle all operating costs (programming, maintenance, hosting, customer support, technical support, and backoffice).

The real innovation here? A new, trusted digital monetization unit — the TinySurvey — that now gives your existing and new advertising & research partners a way to buy market intelligence directly from your audience.

+ Question 2:   Why are TinySurveys important?

Because the eCPMs for market intelligence are up to 100x those of digital ads. Companies simply pay a fortune for market intelligence.

+ Question 3:   Fundamentally understanding why:  "Cheap insurance"

Why are eCPMs for market intelligence so much higher than digital advertising? Because they are two separate things: Digital ads help promote something... while market intelligence is cheap insurance for not making really costly product and marketing mistakes... that's why companies pay so much more for market research.

+ Question 4:   How are TinySurveys different from other online surveys?

Night and day different for two reasons:

First is your audience. It's incredibly valuable. You have real people in your audience, that really want to read your content. Your audience is organic... it's completely authentic. Other online survey companies have inorganic audiences, they're filled with mercenaries, sometimes taking surveys to get paid literally just pennies. Completely inauthentic.

There's just no comparison in audience quality, especially to companies paying a premium to get real customer insights.

Second is our innovative format. It's completely unique. One question. No more than eight seconds to complete. That's formatted to look like your content... and is based on your content... so it doesn't look like a distracting ad, rather, it looks just like your content... so it's engaging, just like your content.

+ Question 5:   Prove that TinySurveys are different from other online surveys?

Easy. Most online surveys only convert at about 1%. TinySurveys conversion is through the roof at over 10x-20x that figure.

+ Question 6:   "Speed kills"

Because our conversions are dramatically higher, we get results much faster. We simply make you more money with less involvement.

+ Question 7:   How much can you make? How much does it cost?

You make a 70% revenue share — the lion share — and the highest in market research.

And because TinySurveys™ are self-service, there are no costs to you to operate, we handle all operating costs (programming, maintenance, hosting, customer support, technical support, and backoffice).

So we've set you up with industry-leading economics. The actual amount you can make ultimately depends on how effective you are getting the word out to your advertisers and sponsors, i.e.,

     "We know you love our audience — which is why you already spend advertising dollars with us — if you want to ask our highly-targeted audience a product or marketing question, you can do that now, too... for details, just visit www.YourCompany.tinysurveys.org/welcome!"

P.S. We purposely chose to make money on the backend... to make sure our business partnership is aligned. We succeed when you succeed.  :)

Frequently Asked Questions

+ Questions →Questions ←
+ Question 1:   “Our traffic and email list are sacred.”

We agree. That’s why we never ask you to give us your emailing list or pass us any kind of customer data.

+ Question 2:   “We are control freaks about what our audience sees.”

You should be. That’s why you’re in control of everything, from survey aesthetics to approving survey content.

Our technology makes these things trivial to manage, and our intelligent format provides guardrails to make sure survey participants are never overwhelmed.

+ Question 3:   “We are terrified you may do something that increases churn.”

Of course, you’ve invested a lot to acquire your audience.

Here’s what you may not know: TinySurveys carry none of the baggage associated with other direct marketing initiatives.

Proof? The direct marketing you know converts at low single digits. TinySurveys outperform 10x-20x.

+ Question 4:   “What about those damn bots?”

Right? The scourge of the digital world.

Bots target money-making opportunities... cash payouts, gift cards, prizes, etc. That's not TinySurveys. So our approach already materially separates us from all of those traditional, online survey companies paying mercenary panelists to take surveys they have no real interest in.

However, in this day and age, 'good' protection is not enough.

We've also internally implemented enterprise-class security protections against bots...

... and then on top of those, we've also implemented Cloudflare's robust protection as well.

Like we do with privacy, we will always make it our mission to protect the integrity of our research results.

+ Question 5:   “Does 'Tiny' mean you're an underpowered market research tool?”

Absolutely not. There is no other market research platform on the planet that packs as much power into such a tiny space.

TinySurveys supports six types of survey questions. We do both 2 and 3-variable crosstabs, the workhorses of the marketing intelligence world. We have created a brand new way to filter for demographic variables in question... which is dramatically more effective than traditional pre-qualification questions (since the qualifier is viewed in context to the main survey question... which puts the survey-taker in control of what it's being used for). We've even invented a new Pie Chart to represent 0% slices...

... we've literally re-built market intelligence from the bolts up to optimize for the mobile world.

(Please see our expanded Feature List below.)

+ Question 6:   "Tell me exactly how this works. How is any of this possible?"

Because TinySurveys are different. Here’s how:

A TinySurvey…

Never appears on your content pages. It’s only viewed briefly (4-8 seconds) when a visitor clicks on an article to read.

Always looks like your content, with a question that will be relevant for a participant. Never like a distracting ad!

Always is 100% permission-based and absolutely anonymous. Data is also pseudonymized and aggregated, further thwarting re-identification.

Always has a “Prefer not to say” option, so participation is always voluntary.

Never is served more than once a day, so absolutely no danger of overload or burn out.

And the math? If you have an audience of 100,000, and a corporation targets 500 opinions, 99.5% of your readers may never even see a TinySurvey.

And the $ math? Those 500 opinions can be worth more than an entire sponsorship or advertising campaign. :)

+ Question 7:   “Can I test drive TinySurveys™?”

Of course. If you are a qualified publisher, you have the ability to poll your own audience at no charge.

That not only makes for a great test, but — like the researchers polling your audience — you will find being able to poll your audience — in real-time — invaluable. After all, who doesn't want to ask their customers questions?

+ Question 8:   “Terms of Use and Privacy Policy”

Terms of Use:

Spirit of Our Relationship

Before 2026, data was all about granularity.

For 2026 and beyond, it's about data cleanliness.

This is reflected in our Terms of Use. Our fundamental approach: Simply respect people's privacy.

It's also reflected in the effectiveness of our market intelligence mechanism.

Who says you have to sacrifice performance by doing the right thing? Not us.

•  View complete Terms of Use

Privacy Policy:

We respect your privacy and are committed to protecting it.

•  View complete Privacy Policy

+ Summary:   “What's it all mean?”

That we’ve created an easy, effective, trusted way for your audience to contribute — that will reflect on your brand in a positive and welcoming way.

Feature List

+ All TinySurvey Packages Include →All TinySurvey Packages Include ←

•  Multiple Survey Formats:

    ✔  One Choice (with optional in-question qualifier)

    ✔  Multiple Choice (with optional in-question qualifier)

    ✔  Cross-Tabulation (with 2 and 3-segment analysis)

    ✔  A/B Testing (with uploaded graphics)

    ✔  Rating 1-5 (with optional in-question qualifier)

    ✔  Text (with optional in-question qualifier)

•  First-Party authentic insights

•  Hyper-targeting and unique opt-in & opt-out approach assures organic, voluntary participants for superior conversions

•  Optional In-Question qualifiers for additional demographic targeting (narrowed audience rates apply)

•  Control of TinySurvey format & aesthetic, including custom header logo or graphic, typeface, button type, & background color

•  Account Representative management & attribution for commission accounting

•  Ability to poll own audience at no charge

•  Real-Time TinySurvey creation & preview

•  Optional answer shuffling

•  Launch immediately or schedule

•  AI-automated Approval Queue with optional manual approvals/overrides

•  “Prefer not to say” safeguards

•  Real-time tracking

•  Real-time reporting & charting (table, pie, H/V bar, line, and “Wave Stacking” types)

•  CSV export to Excel, Sheets, etc.

•  Accounting, Summary/Detailed Order History

•  Terms of Use

•  Privacy Policy

P.S.  We Solve The Most Difficult Problem In Online Market Research

+ How We Do It →How We Do It ←
+ Problem: Traditional Online Surveys Are Completely Unreliable

The truth is: Traditional online market surveys are completely unreliable. There, the cat's out of the bag.

Why is simple: Survey takers are qualified with a dozen or more “pre-qualification” questions. But survey takers do not like pre-qualification questions...

... they're considered invasive and many fear privacy issues.

So online survey takers simply give false answers.

Think about it — you probably don't always feel comfortable answering private questions online, either.

+ A Radically Different Approach

That's why we've taken a radically different approach: We forego ineffective pre-qualification questions to create more reliable research results.

How does this work? By Audience-Verified Authenticity

❶  Your audience is already first-party and hyper-targeted... which means all the important things a researcher would have filtered for are already baked in.

❷  If further segmentation is necessary, it's more reliable to directly ask in-question qualifiers... because the qualifier is viewed in context to the main survey question, which puts the survey-taker in control of what it's being used for. That is the very embodiment of Zero-Party Data.

+ The Result

Less prying, less "spying," more engagement, greater audience authenticity and trust, fresher data, and faster results...

... mean dramatically better monetization for you.

This "tiny" approach may be the most powerful concept in online audience monetization today.

It's exactly what mobile audiences have been waiting for.  :)

P.S.  Surviving The AI-Driven Web et al.

+ An Existential Crisis →An Existential Crisis ←
+ Problem: "Where Has All The Traffic Gone?"

For the last few decades, the internet operated on a Search-Click-Visit loop... and programmatic Ad Networks gave those with content an automated way to monetize.

AI overviews, chat-based search, and agentic systems now resolve queries without a visit...

... and less visits mean less monetization. Stunningly, publishers are seeing organic Click-Thru Rate declines of 30% to 50% for informational queries (like the query we just did to get an estimate of these declines!).

We're not telling you anything you don't already know — because you feel it in your business each and every day.

+ Problem: And Those Damn Bots

But it gets worse: Raw traffic numbers are now inflated by AI crawlers and bots (which Cloudflare reports make up over 57% of HTTP requests).

So — as if it wasn't enough that clicks & visits are down — advertisers are now not even trusting of the traffic/impressions publishers say they're getting... further putting pressure on the CPMs you receive from Ad Networks.

+ Problem: And Now Forbidden Cookies

If the internet operated on a Search-Click-Visit loop and Ad Networks, the invisible backbone that supported monetization was third-party cookies, or what today's sentiment overwhelmingly considers the ability for advertisers to track — i.e., stalk — someone across the internet in an unauthorized way.

Privacy regulations put a screeching halt to that. And with that screeching, advertisers lost the ability to "retarget" visitors effectively... causing the value of publishers' inventory to plummet even further.

So it's not looking good for publishers... who are reliant on decades old monetization mechanisms... and seemingly under attack from all sides.

+ Solution: Evolve

It all comes down to smarter, more authentic ways to monetize your audience.

Subscriptions are good if you can get them. Running events & conferences fine, too, but require a larger organization and significant costs. And automated Ad Networks seemed smart... until they weren't.

Market Intelligence is now the smartest way to monetize your targeted audience.

Because you actually have an authentic audience.

Because there are groups within the corporations you already work with, that will pay a fortune to ask your authentic audience their product and marketing questions.

Because there's now a way to do this in an automated, scalable, and no cost way...

... and because — if it's done correctly like we do with TinySurveys™... that is, with respect for privacy & time & care about quality engagement...

... you'll find that your audience wants to contribute.  Because they like your content and don't want it to go away.

We appreciate your interest. If you wish to participate in a pilot, please email: TinySurveys@BigHeartTrivia.org.