$10,000 eCPM's sound unbelievable. They're not. There is a seismic shift happening in online data collection. In this "war-on-cookies" era, your hyper-targeted audience is a gold mine.
You just need a better way to unlock it — one that delights your audience in the process.
* Sorry, another "AI" acronym.
There are plenty of digital ad networks that ineffectively monetize audiences.
Problem is, no one likes to be forced to watch 30-second TV commercials... and rewarded videos and banners pay next to nothing.
Market surveys are more engaging and pay much better.
But who wants to take 20-minute surveys on a mobile device, let alone answer a slew of invasive questions over and over? Online surveys are awful — epically so — especially on mobile.
What if there was a way to create a short 4-8 second, engaging experience consistent with your editorial mission...
... that rewarded you like a digital ad... but paid you at market intelligence rates... that is, about 100x's better performance than you see today?
That's called Audience Intelligence...
... and it's how publishers — not Google or Meta — win this time around.
Traditional Market Research, with its unreliable online panels… and Market Intelligence, with its high cost and slow turn-around… don't work in a modern, mobile world.
With your hyper-focused audience, you now are in the poll position to take advantage of this.
Corporate researchers will pay a fortune to gather authentic, first-party insights, which they absolutely must have to make intelligent business decisions.
So, we give you the technology to monetize your audience and win this time. A self-service, scalable technology platform that allows your advertisers to pay you to poll your audience.
One question only. No invasive "pre-qualifying" questions. Always able to bypass. Think highest paying ad unit in the industry.
It's like your own Google AdWords for connecting your advertisers to your audience...
... except the monetization unit is relevant, interesting, and engaging. : )
And, btw, there is no cost involved. (We make our money on the backend.)
In the time it takes to ignore a banner ad, a reader can engage by answering a single, relevant TinySurvey. Banner ads pay you pennies. Market Intelligence pays you tens of dollars per complete. When you do the math across 1,000 impressions, the results go vertical. Welcome to the Audience Intelligence Economy. :)
Zero-Party Data. The holy grail in the privacy-regulation wars.
We've created technology that unlocks your first-party readers and hyper-targeting...
… and amplifies that with a completely unique, engaging, voluntary way to gather required demographic information, i.e., the very embodiment of Zero-Party Data.
Researchers get to ask relevant questions to authentic people, on your site because they love your content. Can't ask for a more valuable survey audience.
And that's the very reason why a TinySurvey commands a premium for you.
And expands your revenues.
And delights your audience.
1. We respect your audience's time. So a TinySurvey only has one question. 4-8 seconds tops. About the same time as a small, non-distracting ad unit. Traditional worries of "interruption, distraction, inattentiveness, and question fatigue" are non-factors.
2. We respect your audience's choice. Don't like a question? Worried about privacy? Simply answer, "Prefer not to say." There is literally zero pressure to be dishonest. Yet another reason why our conversions are off-the-charts.
3. We respect your audience's interests. Questions are always relevant, because they're created by researchers that you already trust... the same researchers that already highly value your audience.
TinySurveys are a new way to monetize an audience.
They blend the automated power of digital ad networks... with the amazing potential of market intelligence... to create a new ad unit... that feels more like a new content unit... and a new way to engage your reader.
Even better, it's complementary with your current digital ad sales efforts... and since it's a network you plug into, requires no programming or operating effort on your part.
Bottomline: Your bottomline. Material additional revenues from your valuable, targeted audience. "Found money" just waiting to be found. : )
Concern 1: “Our email list is sacred.”
We agree. That’s why we never ask you to give us your emailing list.
Concern 2: “We are control-freaks about what is sent to our audience.”
You should be. That’s why you’re in control of everything, from survey aesthetics to approving survey content.
Our technology makes these things trivial to manage, and our intelligent format provides guardrails to make sure survey participants are never overwhelmed.
Concern 3: “We are terrified you may do something that increases churn.”
Of course, you’ve invested a lot to acquire your audience.
Here’s what you may not know: TinySurveys carry none of the baggage associated with other direct marketing initiatives.
Proof? The direct marketing you know converts at low single digits. TinySurveys outperform 10x-20x.
How is that possible? Because TinySurveys are different. Here’s how:
A TinySurvey…
— Never appears on your content pages. It’s only viewed briefly (4-8 seconds) when a visitor clicks on an article to read.
— Always looks like your content, with a question that will be relevant for a participant. Never like a distracting ad!
— Always is 100% permission-based and absolutely anonymous. Data is aggregated so re-identification is impossible.
— Always has a “Prefer not to say” option, so participation is always voluntary.
— Never is served more than once a day, so absolutely no danger of overload or burn out.
And the math? If you have an audience of 100,000, and a corporation targets 500 opinions, 99.5% of your readers may never even see a TinySurvey.
And the $ math? Those 500 opinions can be worth more than an entire sponsorship. :)
So churn is completely a non-issue with TinySurveys.
Bonus 4: “You mentioned something about re-engaging inactives?”
Still worried? Test on your inactives... because they’re already not contributing… and TinySurveys just may be the only way for them to do so.
SUMMARY: Ultimately what we’ve created is a service that can be trusted… which is what makes it so successful… and which will reflect on your brand in a welcoming and positive way.
Question 1: What are we doing and what are TinySurveys?
We're the first company to create a Google AdWords-like product for Market Intelligence. Only, this time around, it doesn't have Google's name on it... it has your name... your brand... this is your programmatic network... this is a way for you to extend your revenues by offering your advertisers and sponsors a way to poll your audience... you make the lion share from it... and because it's self-service, there are no costs to you to operate.
The real innovation here? That we've invented a new digital ad type that's sold on this network... based on companies wanting to buy Market Intelligence from your audience.
Question 2: Why is that important?
Because the eCPMs for Market Intelligence are up to 100x those of digital ads. Companies simply pay a fortune for market intelligence.
Question 3: Why is that true?
Because Market Intelligence and digital advertising are two separate things... digital ads help promote something... while market intelligence is cheap insurance for not making really costly product and marketing mistakes... that's why companies pay so much more for market research.
Question 4: Why are TinySurveys different from other online surveys?
Night and day different for two reasons:
First is your audience. It's incredibly valuable. You have real people in your audience, that really want to read your content. Your audience is organic... it's completely authentic. All other online survey companies have inorganic audiences, they're filled with mercenaries only taking surveys to get paid literally just about 25 cents. Completely inauthentic.
There's just no comparison in audience quality, especially to companies paying a premium to get real customer insights.
Second is our innovative format. It's completely unique. One question. No more than eight seconds to complete. That's formatted to look like your content... and is based on your content... so it doesn't look like a distracting ad, rather, it looks just like your content... so it's engaging, just like your content.
Question 5: Prove that TinySurveys are different from other online surveys?
Easy. Most online surveys only convert at about 1%. TinySurveys conversion is through the roof at over 10x that figure.
Question 6: Why is that important?
Well, speed kills. Because our conversions are dramatically higher, we get results much faster. We simply make you more money with less involvement.
And finally Question 7: How much does this all cost?
Nothing. We make our money on the backend, so we don't succeed unless you succeed. :)
The truth is: Traditional online market surveys are completely unreliable. There, the cat's out of the bag.
Why is simple: Survey takers are qualified with a dozen or more “pre-qualification” questions. But survey
takers do not like pre-qualification questions...
... they're considered invasive and many fear privacy issues.
So online survey takers simply give false answers.
Think about it — you probably don't always feel comfortable answering private questions online, either.
That's why we've taken a radically different approach: We forego ineffective pre-qualification questions to create more reliable research results.
How does this work? Audience-Verified Authenticity
❶ Your audience is already first-party and hyper-targeted... which means all the important things a researcher would have filtered for are already baked in.
❷ If further segmentation is necessary, it's more reliable to directly ask in-question qualifiers... because the qualifier is viewed in context to the main survey question, which puts the survey-taker in control of what it's being used for. That is the very embodiment of Zero-Party Data.
The Result? Less "spying," less prying, more engagement, greater audience trust and
authenticity, fresher data, and faster results...
... mean dramatically better monetization for you.
This "tiny" approach may be the most powerful concept in online audience monetization.
It's exactly what mobile audiences have been waiting for. : )
We appreciate your interest. If you wish to participate in a pilot, please email TinySurveys@BigHeartTrivia.org
3.
We respect your audience's interests. Questions are always relevant, because they're created by
researchers that you already trust... the same researchers that already highly value your
audience.
Bottomline:
Your bottomline. Material additional revenues from your valuable, targeted audience. "Found
money" just waiting to be found. : )